عنوان مقاله [English]
نویسندگان [English]چکیده [English]
The present research aims to examine television status in Iranian families and individuals’ first reaction to a no-TV life proposition and this media’s possible alternatives. To find the significance of television in Iranian families’ lives, this question was posed: why do you watch TV and how much during a typical day? Then, the respondents were asked to stop watching TV for a couple of weeks and describe their life and feelings during this period of time. The conceptual framework was build around a number of theories, including “Use and Gratification Theory”, “Cultivation Theory”, “Dependent Audience Theory”, “Leisure Time Theory”, “Persuasion Theory”, “Nill Postman Critical Theory” as well as viewpoints of “Shahid Avini” on television. Research findings indicate that Iranian families’ reasons for watching television include prioritizing a certain program and individual’s personal situation. The consequences of a no-TV life for the families could be classified into the following categories: diversified performances, calmer life, change in the individual communications with others, exact planning in daily life and replacing the gained free times with personal and other media-related activities. The main effects on these families were a change in the status of television in their lives and increased discipline in their lives as well as a change in spending leisure times. The findings indicate that despite pleasant changes the no-TV circumstances brought to their lifestyle, these families were reluctant to repeat this no-TV experience.