عنوان مقاله [English]
نویسندگان [English]چکیده [English]
This article explores the concept of “rituals” in the movie Avatar (2010). The theoretical framework of the research has roots in the following theories: Rothenbuhler theory of Ritual Communication, Geertz Symbol-Culturalism theory, Hollywood Cinema and Robertson Globalization theory.
The research question is what “rituals” means in Avatar movie and what are its inter-cultural implications? The tool for collecting and analysis of data is visual semiotics. Sampling method is systematic and the unit of analysis is a “movie scene”.
Findings reveal that:
“Combination” in “Na’vi rituals” reaches its pick. These rituals are a combination of Hindu, Buda, Chinese, Japanese and Jewish Kabbalistic rituals. This combination could be a prelude to formation of awa global atheist ritual.
Peaceful Scientism is the other face of Naturalistic ritual and the style of Avatar rituals is a new typology in Hollywood cinema for soft ideology.
A political analysis of the film indicates that Avatar is a soft review of Vietnam War.