عنوان مقاله [English]
نویسنده [English]چکیده [English]
As broadcasters are constrained to spend exorbitant expenditures while crossing from analog to digital, new service providers are winning the audience and confining the world of broadcasters by presenting new environments through the application of modern infrastructures such as Mobile Telecommunications, DSL Modems, Optic Fibers, Cable Networks.
Theaudience, who was satisfied with the past limited services, now desires new services and keeping them satisfied today is much more difficult. Intense competition among the actors of this scene defines new borders everyday which requires very subtle cautiousness and planning.
Those who have devised in advance how to respond to the demands of the audience in this competition and have equipped themselves with the appropriate technology will survive and continue acting while the existence of those who pay attention to the process of technological change only as far as the present day is concerned will become more and more limited in the straitened circumstance of challenging the fast technological change until they finally will give up to the competitors.
What organizations, companies and governments require is a Technology Path Analysis. So that they are able to prepare and manage the new circumstances before a change occurs and a new technology impacts the current situation. They should apply the propounded methods such as Scenario-Writing and Future-Proofing to cross the borders of anticipation and define the features of the future or in other words create their own future.