نوع مقاله : مقاله پژوهشی
نویسندگان
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
This article studies how music contributes to the effectiveness of health-related messages in Radio Salamat (Health). It mainly aims to shed lights on a number of issues including the the audience favorite music which makes the message more effective; and whether it is proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience. Given the nature of the research, a documentary method and a survey were employed to collect data through questionnaires and interviews. The subjects of this study were music audience and individuals having expertise on music. The views of 100 audience and 100 experts were examined in this research.
The findings show that the audience and experts pay enough attention to music and attach no less significance to music than to message itself. Furthermore, it is proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience. Of all music types, traditional music, pop music and classical music were orderly suggested by the audience to be broadcast between the programs in Radio Salamat. The experts in the related field emphasized on the consistency of music with text (message content). The experts in this study also deemed it proper to broadcast certain pieces of music at defined times under music experts for the sake of tranquility of the audience
کلیدواژهها [English]
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