عنوان مقاله [English]
The seventies and the beginning of "the era of construction", the milestones developments tradition and modernity, after the revolution that reflected more than anything in life style. This research aims to use cultural studies approach, to study the representation of "lifestyle" in more watched family series in the seventies. For this purpose, serial "pedarsalar" as the most watched family series, which is closely related to lifestyle-related topics have been chosen for the case study. In the theoretical section, the views of experts on the lifestyle has been check and then constructive representation theory was selected as a theoretical framework. In the method, the two of semiotics models "Selby and Ron Kowdery" and "triple analysis of Fisk" has been use.
The results showed that represent of lifestyle have been done around two main axes. The first is and generation contrast and second is the conflict between traditional and modern lifestyles. lifestyle Typology is represented in the form of binary opposition; "traditional lifestyles the older generation" and "modern lifestyle of the new generation". This series prescribes combination of traditional and modern lifestyle to Iranian society. This combination include; properties, values, attitudes and patterns of human relations. "Emphasize the generational gap," "critique of the traditional patriarchal way of life of the older generation" and "non-interference of religion in conflict between lifestyles," including the preferred meanings of this series.