We have passed the amateur world in mass media. In the age of mass media professionalism, commercial advertising has become inevitable. It is not possible to return. Advertising covers a wide range of costs. Therefore, we need a comprehensive model to cover this phenomenon from different angles: Promote the ethics of commercial advertising and Bring the relationship between culture and commercial advertising. Recognize competitiveness in the age of advertising, as long as the advertising power of an organization or company does not violate the competition rule; All that leads to the desired impact on the audience. So, what to say? How and for whom should we say? In what mental condition should we use the advertising message? To ensure its effectiveness and durability. In which media should we place the special advertisement and under what social conditions should we transmit messages? IRIB, as an all-inclusive media, should be able to provide a comprehensive strategy in the field of commercial advertising in which, while protecting the credibility, effectiveness, responsibility and dignity of the national media, it avoids the audience from misinformation and false information. Thus, the goal of this article is to emerge IRIB as a brand in the age of advertising.