Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Consuming ‘Art’ in the Age of Social Networks

Document Type : Research Paper

Authors
Amir Reza Maafi Shiraz 1
Bijan Abdolkarimi 2
Ali Moradkhani 2
1 Ph.D. Candidate, Department of Philosophy, Faculty of Humanities, North Tehran Branch, Islamic Azad University, Tehran, Iran
2 Associate Professor, Department of Philosophy, Faculty of Humanities, North Tehran Branch, Islamic Azad University, Tehran, Iran.
10.22085/javm.2021.287833.1749
Abstract
With the emergence of the new media, consumption gained importance not only to supply the needs, using, and application, but as an epistemological phenomenon. In the contemporary era and after the emergence of the media and unfolding of the class differences and being informed of the life of the other, consumption played role as a semiotic phenomenon in order to meet the individuals’ identity-related and epistemological needs. In the age of social networks, this role-play has got deepened through consumption of the content constructed by the other, and the epistemological relationship between the subject and the object has been impaired due to the integration of the identified subject and the knowledge how. In this passage, the nature of any matter in the virtual world changed and went consumable. Consumerization of the affairs means their being disposable, expired, and destroyed. The question is: how is the state of art in this age? With a fundamental look at Heidegger’s works and then to the earlier works of Jean Baudrillard’s works such as The Consumer Society, bridging that to his later works such as The Intelligence of Evil or The Lucidity Pact and looking at the opinions of the thinkers of the social networks era, it can be said that like all other affairs, art has turned into a sheer consuming phenomenon and has lost its relationship with truth and reality. It is amazing that in this area and deeply, research has undergone disorder as it itself has turned into a consuming and utilitarian phenomenon.     
Keywords
Art Consumption
Technology and Media
Social Network
Meta-Reality
Subject
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