Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

A Study of the Potential of Indian-Style Monostichs in Producing Public Service Announcements (Case Study: Saeb Tabrizi's Monologues)

Document Type : Research Paper

Authors
Sadaf Fayyazi 1
Mohammad Akhgari 2
Zahra Safaeian 3
1 M.A. in Radio Production, Department of Radio, Radio and Television Production Faculty, IRIB University, Tehran, Iran (Corresponding Author)
2 Assistant Professor, Department of Radio, Radio and Television Production Faculty, IRIB University, Tehran, Iran
3 Ph.D student in media management, Science and Research branch, Islamic Azad University, Tehran. Iran
10.22085/javm.2023.386729.2042
Abstract
The aim of this research is to investigate the capacities of the Indian style for producing public service announcements and, in this regard, it studies the monostichs of Saeb Tabrizi. The research method is qualitative content analysis and semi-structured interview, and the statistical population includes monostichs with social and moral content, from Saeb Tabrizi. In this regard, relying on the theory of "productivity and satisfaction", a common pattern is explained between the public service announcement format and Saeb Tabrizi's monostichs. According to this theory, active audiences seek content that provides them with a sense of satisfaction. Since Saeb Tabrizi's monostichs are suitable for creating public service announcements due to their components such as melodiousness, literary craftsmanship, narrative, brevity, and having an effective slogan or message, they have been used in this research. Public service announcements are one of the new media formats with the aim of public education and are one of the most important communication tools for changing the behavior of individuals in society through the media. On the other hand, the Indian style has much potential in terms of illustration and production of short messages. Based on the results, those verses that have social and moral content can be used in making public service announcements
Keywords
Indian Style
Saeb Tabrizi
Public Service Announcement
Radio