The purpose of this research is to present a model for utilizing Guilan’s native puppets for television programming and achieving appropriate structural and content features for programming with native puppets. This research is qualitative, applied, and descriptive. The research method is case study and the data collection method is purposive sampling. The studied puppets are puppets and costumes related to the rituals of Ahochareh, Raberchareh, and Arus-Golei, as well as the Katragisheh and Waio puppets. Among them, the puppets of Ahochareh, Raberchareh, Katragisheh, and Arus-Golei are considered performance puppets, and the Wayou puppet is puppet-toy. Considering the technical and content facilities available in the television medium, the research findings can be used as necessary materials for puppet programming on television. In the Ahochareh ritual, both the performance object and the costumes, the characters, and the meaningful poems are found. In the Raberchareh ritual, the costume of the Ahu or Afu is seen. In the ritual performance of the Arus-Golei, there are three main costumes in addition to the appearance of which, the relationship between their characters can be the subject of making puppet shows. Katragisheh is a native doll made of a wooden spatula for sun-seeking and rain-seeking rituals. In these rituals, both the content of the ritual and the method of making the puppet are significant and noticeable, as well. Finally, the Vail (Waio) doll, whose appearance and clothing can be used. Based on the formal and content findings of this research, various interpretations can be made of the native puppets studied in order to enrich the art of television puppetry, and they can be tested in different formats in the process of preparing and producing television programs.