Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Subjectification in the realm of religious discourse؛ Semiotics of religiosity in the popular TV series “noon khe1”

Document Type : Research Paper

Authors
Hossein Rajaei 1
Aliasghar Keya 2
1 M.A. in cultural studies and media, Department of Communication, Communication Faculty, Allameh Tabatabai University, Tehran, Iran.
2 Full Professor, Department of Journalism, Communication Faculty, University of Allameh Tabatabai, Tehran, Iran.
10.22085/javm.2025.523062.2323
Abstract
Television, as one of the main media of mass communication in the production and expansion of knowledge in the world, is used in order to present the teachings of religious personalities .This research looks at "religiosity" from the perspective of Ninian Smart, "discourse, power-surveillance and subjectification" by Michel Foucault, and the concepts of "identification" and "popular series", on how religious messages influence identification and subjectification. The audience of popular TV series has paid. In this research, religious messages in the popular series Noonkh 1 have been analyzed using semiotics, John Fisk's three-level model, and Saussure's axis of association and succession. The findings of the research show that these types of serials, signs and messages (chain of religious signs) are in five types: 1- The bitter end of bad deeds, which implicitly forbids a non-religious act or recommends a religious act; 2- The happy end of good deeds, in which a religious act is approved and a non-religious act is prohibited; 3- Intrinsic, natural, common and timeless manifestation of religious concepts; 4- Direct presentation of religious messages to the audience; 5- Presenting messages either in a religious place or situation, or centered on the presence of the clergy;It is displayed as a religious sign or message. Most of the religious signs and messages belong to the categories of belief-ideological, moral-preceptive and ritual-ritual religious dimensions, and less of the religious-narrative-mythological, intuitive-emotional and social-institutional religious dimensions are included.
Keywords
Semiotics
Religiosity
Identification
Subjectivity
popular series
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