A Sociological Analysis of Address Terms in the Television Series Kimia and Shahrzad

Tafaroji Yeganeh, Maryam; Zamani, Pegah; Karimian, Parisa

doi:10.22085/javm.2025.504300.2280

A Sociological Analysis of Address Terms in the Television Series Kimia and Shahrzad

Document Type : Research Paper

Authors

Maryam Tafaroji Yeganeh ¹

Pegah Zamani ²

Parisa Karimian ³

¹ Associate Professor in Linguistics, Department of Speech Therapy, Faculty of Rehabilitation, University of Social Welfare and Rehabilitation Sciences, Tehran, Iran (Corresponding Author).

² M.A. in Linguistics, Department of Linguistics, Faculty of Literature and Humanities, Ilam University, Ilam, Iran.

³ Ph.D. Student in Linguistics, Department of Linguistics, Faculty of Linguistics, The Institute for Humanities and Cultural Studies, Tehran, Iran.

10.22085/javm.2025.504300.2280

Abstract

One of the important phenomena in sociolinguistics is "address terms" that provide significant social-linguistic information about audiences and the relationships between them. This research, in a descriptive-analytical manner, compares address terms in the Iranian home video and national television (IRIB) series, citing the theories of Wardoff (2006) and Chaika (1982). Data were collected through non-participatory observation and address terms were extracted based on their type and function. Based on the extracted data, these terms were compared and examined to see whether the theoretical frameworks in question are effective in analyzing the Persian language. The findings show that out of the six types of address terms introduced by Wardoff, five are present in Persian. Also, the existence of the three functions proposed by Chaika (sincerity, power, and respect) was confirmed in both series. In addition, the negative use of address terms in Shahrzad was more in all three cases than in Kimia.

Keywords

Address Terms

Sociolinguistics

Television Series

Home-Video Series

Chaika Theory

Wardoff Theory