Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Presenting a Model for Placement of Tourism Products in Iranian Media Productions

Document Type : Research Paper

Authors
Vali Nemati 1
zeinab Mahmoodi Pachal 2
1 Assistant Professor, Department of Public Administration and Tourism, Faculty of Social Sciences, University of Mohaghegh Ardabili, Ardabil, Iran
2 B. A. of Tourism Management, Delfan Branch, Payam Noor University, Lorestan, Iran
10.22085/javm.2025.525974.2340
Abstract
Product placement is a planned and subtle technique in filmmaking that incorporates product messages into films to influence viewers' perception of the product. This study aims to present a model of the function of tourism product placement in promoting the media brand of Iranian tourism; since Iran is a country full of various attractions, but tourism product marketing - with the exception of documentary programs - has no place in media productions. The research is of an applied type and has presented a model of tourism product placement in media productions with a qualitative method and based on a data-driven paradigm approach. The statistical population of the study was all media producers in the country, and semi-structured interviews were conducted with 17 media producers using purposeful and stratified sampling. Due to "optimizing tourism resource management", it is necessary to use tourism product placement in media productions in order to "guide media audiences towards tourism". However, to use this method, grounds such as "tourism knowledge of media people" must be provided. On the other hand, given that factors such as "tourism trustees' investment" and "inefficient tourism management" are involved in its implementation and success (or failure), it is hoped that "Iran's tourism media brand can be improved" through "strengthening creative content marketing in tourism." On the other hand, since media works play an important role in shaping the audience's perception of tourism destinations, it is hoped that Iran can also gain a worthy position in the global tourism industry by placing tourism products in media productions and enriching this category of products - while strengthening cultural and tourism connections
Keywords
Media Productions, Positioning, Placement, Placing, Tourism Products
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