Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Ritualism in Hollywood

Authors
Abstract
This article explores the concept of “rituals” in the movie Avatar (2010). The theoretical framework of the research has roots in the following theories: Rothenbuhler theory of Ritual Communication, Geertz Symbol-Culturalism theory, Hollywood Cinema and Robertson Globalization theory.
The research question is what “rituals” means in Avatar movie and what are its inter-cultural implications? The tool for collecting and analysis of data is visual semiotics. Sampling method is systematic and the unit of analysis is a “movie scene”.
Findings reveal that:

“Combination” in “Na’vi rituals” reaches its pick. These rituals are a combination of Hindu, Buda, Chinese, Japanese and Jewish Kabbalistic rituals. This combination could be a prelude to formation of awa global atheist ritual.
Peaceful Scientism is the other face of Naturalistic ritual and the style of Avatar rituals is a new typology in Hollywood cinema for soft ideology.
A political analysis of the film indicates that Avatar is a soft review of Vietnam War.
Keywords