Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Recognition of Attention Management in IRI TV

Document Type : Research Paper

Authors
Shokouh Soltani 1
Akbar Etebarian 2
Saeid Sharifi 3
Ali Rashidpoor 4
1 PhD Student in Media Management, Department of Media Management, Faculty of Management, Islamic Azad University, Isfahan (Khorasgan),Isfahan,Iran.
2 Associate Professor, Department of Management, Faculty of Management, Islamic Azad University, Isfahan(khorasgan), Isfahan, Iran. (Corresponding Author)
3 Assistant Professor, Department of Management, Faculty of Management, Islamic Azad University, Isfahan(khorasgan), Isfahan, Iran.
4 Associate Professor, Department of Mnagement, Faculty of Management, Islamic Azad University, Isfahan(khorasgan), Isfahan, Iran..
10.22085/javm.2021.244472.1575
Abstract
This research has been carried out to develop a model of attention management in IRI TV to recognize the attention management in the Islamic Republic of Iran’s TV based on grounded theory. The research method is qualitative-inductive and the method of Strauss-Corbin's grounded theory has been used. The data collection tool was a semi-structured interview that was analyzed by three methods of open-coding, axial coding, and selective coding. Participants were experts who were qualified to enter the interview, which reached a maximum saturation level of 15 people through theoretical sampling. The results were categorized into 21 general categories within a paradigmatic model including causal conditions which are as follows: information accumulation, audience characteristics, competitive policy, producer policy, environmental requirements. Pivotal phenomenon: (attention management). Predisposing conditions:   observation, agile expert organization, professional ethics. Mediating conditions: content attractiveness, competitiveness, capital management, political intervention. Strategies: visual and auditory creation, ingenious production, audience focus, social and cultural capital development, discourse composition. And outcomes: audience management, performance change, understanding messages.
Keywords
IRIB
Attention Management
Audience Attention
Grounded Theory
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