Quarterly Scientific Journal of Audio-Visual Media

Quarterly Scientific Journal of Audio-Visual Media

Analysis of the content of smoking shows in-home TV series

Document Type : Research Paper

Authors
Afsaneh Tavassoli 1
Maliheh Abedi 2
Zahra Sadr 3
Azadeh Tavassoli 4
Mohammad Reza Masjedi 5
1 Department of Women and Family Studies, Faculty of Social Sciences and Economics, Alzahra University, Tehran, Iran
2 Ph.D Student, Department of Sociology, Payame Noor University (PNU), Tehran, Iran.
3 Nursing expert, Shahid beheshti University, director of women's unit, Iranian Anti-Tobacco Association,Tehran, Iran
4 Master’s degree in biology, expert of women’s unit, Iranian Anti-Tobacco Association,Tehran, Iran
5 Professor of Pulmonary Medicine, Shahid Beheshti University of Medical Sciences, Tehran, Iran.
10.22085/javm.2025.489090.2251
Abstract
Home theater is one of the most popular media these days. Many prominent directors and actors in cinema and television have paid attention to it. The public's acceptance of home theater series encourages filmmakers to distribute their series in this medium. In this study, it was attempted to examine four popular series in 2021 using qualitative content analysis: "Khatoon" (The Lady), "Zham-e-Kaarii" (The Effective Wound), "Mikhaham Zendeh Bemanam" (I Want to Survive) and "Ghoorbaghe" (The Frog). The examination of codes, categories and concepts suggested that the depiction of smoking is accompanied by a kind of positive approach in the aforementioned series. In fact, smoking has been used to express the emotions of the actors in different situations. However, the important point is to pay attention to the lack of smoking at home and around children. Home-made shows have been popular in recent years, and on the other hand, the positive attitude towards smoking observed in the TV series can have a detrimental effect on teenagers and young adults, who are their main audience. Therefore, it is necessary to consider the set of national tobacco control codes of the Islamic Republic of Iran when making TV series and home-made films so that the actors' positive and negative approach to smoking does not have an inappropriate impact on society.
Keywords
Home Theater
Tobaco
Smoking
Khatoon (The Lady) Series
Zakhm-e-Kaarii (The Effective Wound)
Mikhaham Zendeh Bemanam (I Want to Survive)
Ghoorbaghe (The Frog)
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