نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
TV comedy mixed programs, are among the most watched TV shows and possess the capacity to have the greatest and most lasting impact on the audience. The present study has been conducted to identify the factors affecting the quantitative and qualitative promotion of TV comedy mixed programs and to identify the views of media experts in order to achieve final and operational solutions. The research method of this article is qualitative and its conducting method is using semi-structured interview. The statistical population includes media professionals who have been temporarily or permanently active in the field of critique and analysis of TV comedy mixed programs. The research sample was purposefully selected from those who are theoretically and practically in association with the stages of pre-production, production, distribution and analysis of comedy/ humorous mixed programs. The interview questions were researcher-made and the interviewees were selected trough snowball sampling. The analysis of the interviews has been done based on thematic analysis and with coding technique (open, axial & selective codes). The questions are also organized based on SWOT model and for quantitative and qualitative improvement of the programs. Among the most important findings of this study, the need to increase the experience and tolerance of managers regarding political and social humor, creating creative dramatic items and establishing online and interactive tools between people and comedy programs, changing the general policies of IRIB’s TV in the field of comedy writing and building culture among classes and social groups, in order to increase the spirit of liquidity in context of TV comedy mixed programs.
کلیدواژهها English