Basically, what distinguishes an Islamic society and government from others is the existence of the original models arising from Islamic teachings in individual and social relations. In this regard, in the contemporary world, commercial advertising, with its extraordinary scope and influence, dominates human social life and tries to impose Western values on human life, but in Islamic thought this is one of the issues that is undoubtedly defined and has a special pattern. In moving towards this model, it should be noted that in today’s world there is a close relationship between the quality of commercial advertising and the economic system of each country. What has actually happened in this period is a great change in human societies that has brought about significant changes and developments in various areas of life, including culture, economics and communication, in the form of a model based on the four principles of "instrumental view of man", "Avoidance of morality", "persuasion and deception" and "consumption and extravagance". The present paper, with a descriptive-analytical method, in contrast to the contemporary Western model, tries to design and present the Islamic model of commercial advertising in its macro and primary form. In this model, and in a completely significant and decisive turn, the mentioned principles give way to the four principles of "human dignity", "ethics and spirituality", "awareness and the effect of the heart", and "economy and avoiding eextravagance" which are organized as two goals: "individual growth and excellence" and "establishment of installments and justice in human society