نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
Abstract: One of the long-standing and common functions of mass media is participation in advertising activities in general and commercial advertising in particular. Undoubtedly, the action of the media in this regard, like other fields, is documented in medicine, necessities, necessities and goals, and its special justification logic supports and accompanies it. What is important in the analytical and critical study of this action is not the motive and intention of a media organization [or its human agents], which is mostly the overt and covert results and the positive and negative effects on socio-cultural levels. Among the direct effects of this action are informing the audience, creating a relationship between producer and consumer, boosting the market, persuading the consumer to buy the advertised product, distracting buyers from alternative options (products that do not get a chance to advertise in the media). Intensification of consumerism and ... pointed out. Undoubtedly, the willing obedience of the media, especially media such as the Islamic Republic Radio and Television, which has a special cultural mission and guidance for itself, can be a set of moral and jurisprudential do's and don'ts, customary and empirical recommendations and guidelines appropriate to the social text and audience expectations. Fulfill the best possible performance of this professional mission and social necessity and reduce its possible consequences. The main question of the article is what are the principles and bases of commercial propaganda from the perspective of Islam (Islamic jurisprudence and ethics = Shiite) and its behavioral requirements are ...
کلیدواژهها English
