نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
Imam Khomeini called the national media a public university The position of this media is such that its head is elected by the Supreme Leader(valie faghih) This media has a guiding mission in its agenda. This media, especially in recent years due to budget problems has turned to extensive commercial advertising. However, the national media in terms of the status and policies of the declaration and administrative requirements In commercial advertising, it has distanced itself from many common advertising tricks in the world; However not having the desired pattern to enjoy From this device for advertising has arisen from its philosophy of existence And the anthropological system of Islam to distance itself. In this paper, the interrogative method ESTENTHGH means the presentation of case issues Text-to-text research in this study is Islamic sources. The content of the article indicates that the advertising system is a meaningful system. And any system in a religious community is a must to protect and strengthen the principles and rules of jurisprudence and ethics, such as educating a mature, committed, altruistic and bound by Sharia. This is while commercial advertising is common not only does it not preserve these components; But by promoting consumerism and bringing people back o oneself instead of others and ignoring the moral-jurisprudential constraints of the media and ignoring the ethical-jurisprudential restrictions has taken the media away from its mission.
کلیدواژهها English
