نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Baudrillard's theory of simulation of reality in television commercials is a simulation of the third type. From reality, only signs and symptoms are left, and the image hides the absence of reality in them. This research tries to answer the question of what role the concept of pretense plays in Iranian television advertisements by reviewing Baudrillard's philosophy and reading the concept of pretense. Advertising should be able to create the maximum simulation ability by using the signs and symbols of reality in the images to create the pretense and an extreme reality where the line between fantasy and reality becomes distorted and blurred. Based on what Baudrillard says about pretending images, TV teasers and commercials are one of the false facts, which are pretending to be real. In fact, with this method, they hide the lack of reality in the resulting images. The purpose of the research is to determine the structure of a powerful pretense in advertisements and promotional teasers of Iranian TV. The research method will be practical in terms of the goal, and the method of collecting information is a combination of documents, library, reliable internet sources, description, explanation, observation, and review of the commercial advertisements of Iranian TV. The method of analyzing the findings is descriptive-analytical. At first, Baudrillard's concept of pretense, and according to the strategic and important components that Baudrillard expresses in advertisements, examples of Iranian television advertisements are randomly selected and analyzed.
کلیدواژهها English
