آذربایجانی، مسعود؛ محمدرضا سالاریفر، اکبر عباسی، محمد کاویانی و سیدمهدی موسویاصل(۱۳۸۵) روانشناسی اجتماعی با نگرش به منابع اسلامی، تهران: انتشارات سمت.
اسماعیلپور مجید، منیژه بحرینیزاد و کوروش زارعی(1396). «بررسی تأثیر استفاده از تأییدکنندههای مشهور در تبلیغات بر نگرش مصرفکنندگان نسبت به تبلیغ»، مجله تحقیقات بازاریابی نوین، شماره 1: 22-1.
فیض، داود؛ امین عارفی و امین کهیاری حقیقت(1395). «تأثیر جذابیت افراد مشهور و اثربخشی تبلیغات»، دو فصلنامه علمی ـ پژوهشی کاوشهای مدیریت بازرگانی، شماره 16: 209-185.
نقیزاده، شمیلی یسری و سیدمحمد طباطبایینسب(1395). بررسی تأثیر نگرش کاربران نسبت به تبلیغات رسانه اجتماعی بر قصد خرید با بیان نقش واسطهای ارزش ویژه نام تجاری، همایش ملی مدیریت توسعه (چالشها و راهکارها در سازمانهای دولتی و خصوصی)، بندرعباس، جهاد دانشگاهی هرمزگان.
Abdul Adis, Azaze-Azizi. Kim, Hyung-Jun. Abdul Majid, Mohd Rizwan. Osman, Zaiton. Awang Razli Izyanti. Phang Ing, Grace. (2015). Purchase Behaviour in Advergame and the Effect of Brand Attitude as a Mediator. Asian Social Science; Vol. 11, No. 5: 249- 257.
Bejaoui, A., Dekhil , F. , & Djemel, T. (2012). Endorsment by celebrities: the role of congruence. Herald Journal of Marketing and Business Management, Vol. 1, No. 2: 26-39.
Belch, G. E. and Belch, M., A. (2012). Advertising and Promotion. An Integrated Marketing Communications Perspective. New York: McGraw‐Hill.
Bhuttoa, Salahuddin. Talib, Nadeem. (2018). Antecedents and Consequences of Consumer’s Attitude towards Mobile Advertising in Pakistan. UW Journal of Management Sciences, 1(2) :45-61.
Bhuttoa, Salahuddin. Talib, Nadeem. (2018). Antecedents and Consequences of Consumer’s Attitude towards Mobile Advertising in Pakistan. UW Journal of Management Sciences, 1(2):45-61.
Bhuttoa, Salahuddin. Talib, Nadeem. (2018). Antecedents and Consequences of Consumer’s Attitude towards Mobile Advertising in Pakistan. UW Journal of Management Sciences, 1(2) :45-61.
Bianchi, C., & Andrews, L. (2012). Risk, trust, and consumer online purchasing behaviour: a Chilean perspective. International Marketing Review, 29(3), 253-275.
Buil, I., de Chernatony, L. & Martínez, E.L (2013). Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research, 66(1): 115-122.
Christian, D., Zdeněk, L., & Lucie, V. (2014). Attitude toward Advertising in General and Attitude toward a Specific Type of Advertising – A First Empirical Approach. Journal of Competitiveness, Vol. 6, No. 1: 87-103.
Eisend, M. (2010). Source credibility dimensions in marketing communication. A generalized solution. Journal of Empirical Generalizations in Marketing, Vol. 10, No.2: 1-33.
Ghotbivayghan; B.; Hoseinzadehshahri, M., & Ebrahimi, M. (2015). Effect of Celebrity Endorsement on Consumer’s Perception of Corporate Image, Corporate Credibility and Corporate Loyalty, Studies in Business and Management, Vol. 2, No. 1: 51-67.
Hemamalini, K.S. Kurup, Shree Kala (2014). Effectiveness of Television Advertisement on Purchase Intention. International Journal of Innovative Research in Science, Engineering and Technology Vol. 3, Issue 2, February 2014: 9416- 9422.
Jeevarathnam P. Govender and Tushya L. Govender (2016). The influence of green marketing on consumer purchase behavior. Environmental Economics (open-access), 7(2). Environmental Economics, Volume 7, Issue 2, 2016: 77- 86.
Kim, S. S., Lee, J., & Prideaux, B. (2014). Effect of celebrity endorsement on tourists’ perception of corporate image, corporate credibility and corporate loyalty. International Journal of Hospitality Management, Vol. 37, No. 1: 131-145.
Koo, J. (2010). Assessing The Relationship Between Celebrity-Products Congruence And Endorser Credibility, A Thesis Presented to The Graduate School of The University of Florida In Partial Fulfillment Of The Requirements For The Degree of Master of Advertising University of Florida.
Kotler, P., & Keller, K. L. (2012), “Marketing Management”, Global Edition 14e, London: Pearson Education Limited.
Kutthakaphan, R. and Chokesamritpol, W. (2013). The Use of Celebrity Endorsement with the Help of Electronic Communication Channel (Instagram): Case Study of Magnum Ice Cream Thailand. Mälardalen University School of Business, Society and Engineering,: 287-294.
Markwei Martey, E., & Frempong, J. (2014). The impact of celebrities’ endorsement on brand positioning on mobile telecommunication users in the Eastern Region of Ghana. International Journal of Education and Research, Vol. 2, No. 7: 394-412.
Munnukka, Juha. Outi. Toivonen, Hanna. (2016),"Credibility of a peer endorser and Uusitalo, advertising effectiveness", Journal of Consumer Marketing, Vol. 33 Iss 3. 182-192
Ohanian, R. (1991). The impact of celebrity s pokesperson’s perceived image on consumers’ intention to purchase. Journal of Advertising Research, Vol. 31, No. 1: 46-52.
Pandey, Sanjeev. Srivastava, Sandeep. (2016). Antecedents of Customer Purchase Intention. Journal of Business and Management. Volume 18, Issue 10: 55-82.
Roy, S., Jain, V., & Rana, P. (2013). The moderating role of consumer personality and source credibility in celebrity endorsements. Asia-Pacific Journal of Business Administration, Vol. 5, No. 1: 72 – 88.
Sallam, Methaq Ahmed. Algammash, Fahad Ali. (2016). the effect of attitude toward advertisement on attitude toward brand and purchase intention. International Journal of Economics, Commerce and Management, United Kingdom. Vol. IV, Issue 2, February. :509-520.
Samat, Muhammad Faizal. Ramlee, Nur Atiqah Zakiyyah. Abu bakar, Hatinah. Annual, Norazlan. Rizal Mohd Rasid, Mohd Faizol. (2016). Endorser credibility and its influence on the purchase intention of social networking sites consumer: a mediating role of attitudes towards SNS advertising. Proceedings of IASTEM International Conference, Jakarta, Indonesia. :1-7.
Samau, Bernadette. Gabriel, Tapu Iemaima. Sasa, Hobart. (2017). Is There a Link? The Effect of Attitude toward Television Advertisement, Brand and Purchase Intention. The Journal of Sāmoan Studies, Volume 7, Number 1: 52-61.
Samau, Bernadette. Gabriel, Tapu Iemaima. Sasa, Hobart. (2017). Is There a Link? The Effect of Attitude toward Television Advertisement, Brand and Purchase Intention. The Journal of Sāmoan Studies, Volume 7, Number 1: 52-61.
Spry, A., R. Pappu, and B. Cornwell. (2012). “Celebrity Endorsement, Brand Credibility and Brand Equity.” European Journal of Marketing, 45 (6): 882-909.
Suki, M. (2014). Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention? Journal of Islamic Marketing, Vol. 9, No. 4: 227-240.
Suki, N.M. (2014) ‘Does celebrity credibility influence Muslim and non-Muslim consumers’ attitudes toward brands and purchase intention?’, Journal of Islamic Marketing, Vol. 5, No. 2: 4.
Surana, R. (2008). The effectiveness of celebrity endorsement in India. Asia Pacific Journal of Business Administration, Vol. 5, No. 2: 178-184.
Yehia Salem, Mohammed Zedan. (2016). Factors Affecting Consumer Attitudes, Intentions and Behaviors toward SMS Advertising in Palestine. Indian Journal of Science and Technology, Vol 9(4) :1-14.
Zhang, z., & Au-yeung, p. (2012). effects of celebrity endorsement on consumer purchasing intention of apparel products. Asia-Pacific Journal of Business Administration, Vol. 7, No. 1: 72-88.
Zipporah, M., & Mberia, H. (2014). The Effects OF Celebrity Endorsement in Advertisements. International Journal of Academic Research in Economics and Management Sciences, Vol. 3, No. 5: 178-188.